Oman Cement unveils new brand identity
Oman Cement Company (OCC) on Tuesday unveiled a new brand identity and logo to convey its strong brand value proposition that is synonymous with quality, strength and reliability.
The new brand identity was launched at a function held under the auspices of H E Qais Mohammad al Yusuf, Chairman of Oman Chamber of Commerce and Industry. The event was attended by Dr Abdullah bin Abbas bin Ahmed, chairman of OCC, Eng Salem bin Abdulah al Hajri, chief executive officer of OCC, other top-level officials of the company and dignitaries.
The new logo is designed to convey the company’s range of high quality and popular cement products. The logo also shows the modern and forward thinking vision of OCC.
The new brand identity is expected to give a much needed push to the company’s overall sales and customer reach, with the attractive packaging adding mileage, OCC said in a press statement.
Dr Ahmed said, “Since 1978, OCC has symbolised the country’s drive for self-reliance in its core industries. We have given new strength to the construction industry, consolidated the nation's efforts for infrastructure development and created resources to achieve self-sufficiency. The new brand identity is aimed at clearly conveying a message that the name of Oman Cement Company is synonymous with quality, strength and reliability.
“Our vision and goal can be stated in two simple words - Building Oman. We want to be the leading producer of cement in Oman and the larger Gulf region, respected for the quality of its products and services and for the way it conducts its business.”
With an initial capacity of 600,000MT per annum, OCC has substantially enhanced its cement producing capacity to 3.6mn MT per annum in three different phases over the years. The capacity expansion, which took the number of manufacturing facilities to three kilns and five cement mills, was in line with a robust growth in cement demand from both domestic market and the larger Gulf region, fueled by an oil-driven development.
Currently, OCC is planning to strengthen its cement capacity with a new plant in Duqm to meet the growing demand from the region, which is witnessing tremendous development on infrastructure front.
“OCC promises to always be at the cutting edge of the cement technology and participate in the progress of the sultanate and its people by providing the finest cement products to the GCC,” Hajri said.
OCC’s management is also committed to give its employees high quality training and professional courses to keep them abreast with ongoing technological advancements in the global cement industry.