PEIE unveils its new brand identity ‘Madayn’
The Public Establishment for Industrial Estates (PEIE) on Monday unveiled its new brand identity at an event organised to celebrate its silver jubilee at Oman Convention and Exhibition Centre under the auspices of H E Dr Ali bin Masoud bin Ali al Sunaidy, Minister of Commerce and Industry.
Along with H E Sunaidy, a number of senior officials from various government departments and private organisations attended the event, a press release said.
The new brand identity of the PIE is ‘Madayn’, which literally means ‘Small Cities’. The name Madayn has been chosen to represent the sultanate’s thriving nationwide network of world-class business hubs.
While speaking at the ceremony, Hilal bin Hamad al Hasani, CEO of PEIE said, “For the tenth year in a row, the indicators show growth at various levels witnessed by the PEIE, which is seen in the number of localised projects, volume of investments, and direct and indirect job opportunities,”
He said, the residential project of Raysut Industrial Estate has been completed and work is underway to implement residential projects in all the industrial estates, and soon a new residential project will be inaugurated this year in Sohar Industrial Estate.
Hasani said, “In view of the global trends in various areas, we had to shape a new brand identity for the PEIE, which comes in line with the current and future local and global aspirations. The new identity is inspired by the authentic principles and fundamentals of Oman that takes into account all aspects related to modern investment operations.”
The event also highlighted the history of the PEIE and its major achievements along with the launch of its new website and social media accounts.