Final Phantom VII marks end of era as Rolls-Royce enters next phase

February 28, 2017

Torsten Müller-Ötvös, chief executive officer, Rolls-Royce Motor Cars, said, “From its introduction a little over 90 years ago, every motor car that has borne the title ‘Phantom’ has reset the standard by which all other luxury goods are judged.

“As Phantom VII gracefully leaves the stage, having defined the first chapter in the renaissance of Rolls-Royce, we look forward to building on its remarkable success with the imminent arrival of its successor. A bold, new statement built on an all-new architecture promises to light the future of the world’s most celebrated name in luxury.” 

From the creation of ‘New Phantom’ in 1925, every generation of this most fabled name in luxury has served to define its moment, not only in Rolls-Royce’s history, but in world history. Quite simply, it has been the choice of the people who have defined our world and made it turn for the last 90 years.

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Phantom I (or ‘New Phantom’ as it was then known) carried the weight of the expectation of living up to its eminent predecessor’s billing as ‘The Best Car in the World’. Needless to say, it emphatically succeeded. In doing so, it elevated Rolls-Royce to a place beyond a maker of superlative motor cars to the very standard by which all luxury endeavours are judged.

Seventy-eight years later, Phantom VII, the first Goodwood Phantom, heralded the renaissance of Rolls-Royce and established its own legend, returning the marque to its rightful place as the only conceivable mode of conveyance for the world’s most famous, wealthy and influential individuals.

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Today, after 13 years of defining luxury, Phantom VII leaves the stage with a fittingly artful tribute to the skills of the craftspeople at the Home of Rolls-Royce. This very last seventh generation Phantom signals the end of the first successful chapter in the renaissance of Rolls-Royce under new custodianship and the establishment of a true global centre of luxury excellence in West Sussex, England.

Now, as this most significant motor car prepares to gracefully leave the stage, it is fitting that the final Phantom VII, a beautifully appointed extended wheelbase limousine, has been created to celebrate the golden age of travel that Phantom defined.

This remarkable example, commissioned by a renowned contemporary Rolls-Royce collector, perfectly serves to illustrate the extraordinary attention-to-detail and deftness of touch that has defined the first chapter at the marque’s home in Goodwood, West Sussex.

The art of marquetry – so beautifully used throughout Phantom’s life – depicts a stylised 1930s ocean liner, reflecting this particular patron’s fascination with the design and iconography of this grand era.

The nautical theme continues with the application of tone-on-tone embroidery, evoking the movement of the sea exquisitely applied to the interior’s Powder Blue leather. In true Phantom style, every possible detail has been considered. The clocks, featured in both the front cabin and the partition wall have been designed to echo the style of the radio clocks that adorned grand ocean liners.

The Bezel, expressing 24 time zones, sits proud of the main clock and reminiscent of HG Well’s time machine. The completion of this very final motor car and the decommissioning of the Phantom production line after 13 years, sets the stage for the introduction of Phantom VIII, underpinned by an all-new aluminium architecture of luxury.