Hyundai Motor signs multi-year agreement with AS Roma to become global automotive partner

August 09, 2018

Hyundai Motor has announced a multi-year partnership with AS Roma, becoming the global automotive partner of the club. The Hyundai logo will be presented on the back of the famous red and gold jersey in all domestic competitions from next season until 2021.

Representing the first time that Hyundai has established such a partnership in the Italian football market, the brand will work closely with AS Roma to create a range of innovative initiatives and valuable benefits for the club’s supporters, aiming to bring ease to fans’ mobility and make football more accessible to them. In activating the partnership, Hyundai will also be visible across the club on home match days in the form of LED perimeter advertising, at the club’s training ground and through a diverse social and digital media presence, among other rights.

Andreas-Christoph Hofmann, vice president Marketing and Product at Hyundai Motor Europe, said, “This partnership is another major milestone for Hyundai and adds to a growing list of domestic football sponsorships in capital cities across Europe following our deals with Chelsea FC, in London, Club Atlético de Madrid and Hertha BSC.” Guido Fienga, chief operating officer at AS Roma, said, “We are delighted to be announcing our new partnership with Hyundai, a highly successful company.”