Panasonic to foster stronger customer value

October 29, 2017

Panasonic Marketing Middle East and Africa (PMMAF) has launched one of its biggest consumer marketing campaigns in the Middle East - ‘Makers of Quality. Mastered in Japan’, to emphasise stronger customer value for the brand.

With this new campaign, Panasonic aims to continue delivering on its century old heritage of Japanese craftsmanship and quality innovations laying emphasis on ‘Japan Quality’. The brand is looking to further empower its regional customers by offering products that not only provide comfort, ease and convenience on a daily basis, but match their premier lifestyle as well.

Keisuke Nakagawa, director, Consumer Marketing, Panasonic Marketing Middle East and Africa, said, “Panasonic with its 100-year heritage, prides itself in being a brand that genuinely understands quality. We offer excellence that is deeply rooted within our Japanese culture. Our uncompromising craftsmanship and continued innovations helps offer a premium range of products that caters to every lifestyle need, be it at home or at work. Our discerning customers are among those who enjoy quality over everything else, and we will continue to offer the widest range of the right products for them.”

Hussain al Lawati, managing director, Oman Marketing and Services Company (Omasco) said, “Panasonic is a globally recognised brand, and it is hugely popular in the sultanate. This new campaign will further help us strengthen the affinity with our customers who value premium ‘Japan Quality’ products.”

The campaign features three key segments of the brand’s consumer product line-up which are Garment care, Kitchen Appliances and Beauty/Grooming care for the targeted audiences. Consumers will learn about the durability, efficiency and quality moments that these products bring to their lives. Each product shown in the campaign boasts of Panasonic’s unbeatable expertise such as Prime Fresh Freezing (refrigerator), Abaya Wash Feature (washing machine), 360° Sole Plate (iron), Japanese Blade Technology (i-Shaper beard styler) and Nanoe Technology (hair dryer).

Intended to allow consumers to connect with Panasonic on a personal level, the company’s brand messaging can be seen across print, online and broadcast. Dedicated social media campaigns targeting consumers along with outdoor advertising are set to bolster brand equity and market share. Panasonic products are available at Omasco showrooms across Oman.

Panasonic Corporation is a worldwide leader in the development and engineering of electronic technologies and solutions for customers in residential, non-residential, mobility and personal applications. Since its founding in 1918, the company has expanded globally and now operates around 500 consolidated companies worldwide. Committed to pursuing new value through innovation across divisional lines, the company strives to create a better life and a better world for its customers.

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