Shell raises road safety awareness through initiatives

March 01, 2017

Road Safety remains a core pillar of Shell and its Social Investment Programme in Oman, which has introduced a number of initiatives focusing on all individuals in the society including children, parents, teachers, students and bus drivers, with the aim of making road safety a way of life.

Shell played an important role in establishing and supporting Oman’s first public association dedicated to Road Safety – “The Oman Road Safety Association” (ORSA).

Shell’s global road safety leadership team recently met in Muscat to discuss Shell’s ‘Global Road Safety Strategy’. The meeting focused on improving road safety for Shell, its partners and in the communities in which it operates.

During the meeting, the road safety leadership team reviewed the positive developments on road safety in the sultanate led by the efforts of the Royal Oman Police (ROP) and supported by Petroleum Development Oman (PDO).

During their visit to Oman, the team met with PDO’s HSE manager - Mohamed al Salmani to share learnings and to further strengthen collaboration between Shell and PDO in the road safety arena.

Chris Breeze, Shell’s country chairman in Oman, said, “Road safety is an integral part of Shell’s business and our social responsibility programme globally. It is a major focus of the Shell business in Oman and an area in which we believe we can contribute effectively by raising awareness in various communities - including our own staff, stakeholders and joint venture partners.

“We share our road safety experience and knowledge proactively with other companies, the government, non-governmental organisations and local communities. With our joint-venture partners, we engage in a number of initiatives that tackle the challenges in road safety and that help raise awareness amongst community members.”

Shell Oman Marketing Company recently organised the ‘Annual Road Safety Conference’ at Al Bandar hotel, Shangri-La Barr al Jissah.

The conference’s key theme was ‘Stay Alert, Stay Safe’. Employees from Shell; health, safety and environment professionals and representatives from PDO, Oman LNG and ROP, Shell Oman Marketing Company’s hauliers and Shell’s global road safety leadership team attended the conference.

Shell’s road transport performance, holistic approach to road safety, driver welfare and care for people were among the topics discussed at the conference.

Upcoming Initiatives

During ‘GCC Traffic Week’, Shell is collaborating with the ROP for a road safety workshop that will be presented by Bernd Marx, Shell Group’s general manager for road safety. The workshop will focus on road safety behaviours and Shell’s journey towards ensuring safer roads and mobility.

Requested by the United Nations General Assembly, the Fourth United Nations Global Road Safety Week will be held from May 8-14. This week will focus on speed management and what can be done to address this key risk factor for road traffic deaths and injuries. Therefore, it launches action through the ongoing campaign: Save Lives - #SlowDown. Shell plans to host a community activity in the area of road safety to celebrate this week.

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